- To grow into one of the most successful companies not only through financial and technical achievements but also from social and environmental point of view.
- To keep improving our competitiveness by applying value adding innovations to our services. We engage in strategic initiatives that contribute to meeting people's energy needs by using our technical capabilities and industry expertise.
To continuously deliver shareholder value by:
- Manufacturing and supplying drilling products and services that satisfy the needs of our customers
- Constantly achieving operational excellence
- Conducting our business in a safe, environmentally sustainable and economically optimum manner
- Employing a diverse, innovative and results-oriented team motivated to deliver excellence
We are committed to deliver sustainable excellence in business performance by focusing on the following:
- Benefit our shareholders
- Realize the potential of our people
- Meet our customer requirements
- Maximize refinery margins
- Safeguard asset integrity
- Deliver structural cost reductions
- Sustain a robust management system
- Deliver continuous sustainable Health, Safety, Security and Environmental excellence